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 HB Communication is a Best Union Group company that provides a unique service format composed of:

  • marketing management
  • advertising space planning
  • individual and season ticket campaign management

HB Communication’s philosophy is based on building a lasting company-client partnership in which the respect for and attention to relationships form the basis of mutually satisfactory results. Therefore, for those clients requiring national planning and who aim to achieve brand diffusion and boost exposure, by carefully analysing the needs of each client, HB Communication is able to create communication strategies by planning the best possible positioning in the sport world. Through privileged partnerships with a number of sports clubs, HB’s promotional and advertising packages allow its clients to come into contact with leading professional sports associations. For those clients who need planning outside the world of sport, the experience of HB professionals allows them to devise communication plans using conventional advertising media such as press, television, radio and cinema, which can be complemented by other communication activities such as POS advertising and direct client communication.

In the world of football, HB Communication is the official exclusive licence holder for the global marketing of Udinese and Triestina football clubs. It also manages advertising spaces inside the grounds of many top clubs as well as basketball and volleyball grounds.