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News, Press, Press Releases — 10 March 2017 22:18

PayPal’s Express Checkout Experience Integrated into Best Union’s enta Ticketing Solution

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Best Union’s enta ticketing solution now supports the PayPal Express Checkout experience through its software offering an easy, efficient and faster-than-ever buying experience.

Seamlessly integrating the In-Context user journey for Paypal Express Checkout, enta helps improve conversion rates through an easier way to pay online. The streamlined design speeds buyers through payment – without leaving the website – ensuring a secure and smooth checkout. Customers can use their PayPal balance, bank account or credit card to pay without sharing or entering any sensitive information.

In-Context Checkout also supports PayPal’s One Touch, an optional PayPal feature that allows buyers to complete purchases faster; when buyers log in to Pay Pal from a mobile device or desktop, tablet or laptop, they can choose to stay logged in to PayPal for easier, faster checkout with all eligible merchants. From that moment buyers will skip the PayPal login on future purchases across websites if they use the same device and browser.

Of course, it’s all about results and PayPal’s new checkout conversion rate outperforms its competitors by 36%, according to the 2016 comScore.

Commenting Patrick Morsman, Sales Manager at Best Union UK said; “As a company Best Union has over 25 years’ experience providing tailored high-performance ticketing systems across a broad range of platforms. In essence our business is about maximising and realising our customers’ sales opportunities and, by integrating PayPal Express Checkout into our enta System, we’re doing just that – the numbers speak for themselves!”

About Best Union Company S.p.A.

Best Union Company S.p.A. was established in 1999 in Bologna and listed on the Italian Stock Exchange in 2008. With offices in France, Italy, Singapore, United Arab Emirates, United Kingdom and the United States of America, Best Union Company S.p.A. is one of the main players in the design, production, sale and management of electronic ticketing and access control systems and the organization of hospitality and security services for public events, cultural and sport events, trade shows and theme and amusement parks.

Best Union Company S.p.A. is among the few global companies who are able to offer integrated hard and software systems and the services required to stage sports events, cultural initiatives, trade fairs, shows of various kinds and to run entertainment and theme parks.

For further information, please contact Best Union UK Limited or Company S.p.A.:

 Marketing – Best Union UK Limited – marvin@bestunion.com

 Investor Relations – Best Union Company S.p.A. – ir@bestunion.it